It's Apple time again as the US firm lifts the lid on its next generation of smartphones and tablets.
The "Let us loop you in" event is now underway and over the next hour expect plenty of gadget news.
Apple boss Tim Cook looks set to announce a new smaller iPhone, updated iPad and some new Apple Watch straps.
Even if you're not thinking of upgrading any of your Apple gadgets, there could be some big news as the tech giant may reveal more about its iOS 9.3 update.
So sit back relax and enjoy the show:
UPDATE
5:30pm iPHONE NEWS
Apple says it sold 30 million 4-inch iPhones in 2015.
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5:25pm APPLE WATCH NEWS
• Apple Watch is officially the best selling smartwatch in the world and it's just got a US price cut – no word on UK prices yet.
• New straps are launching soon including a new range of coloured milanese loop options.
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MORE NEWS BELOW
5:20pm • Apple wants its Health app to start helping more people with existing conditions – it may even begin to predict when patients health is deteriorating.
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5:10pm • Environment news as Apple says it wants to be 100% renewable – the firm is currently using 93% renewable energy.
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5:05pm • Tim Cook starts thing off by talking about the FBI privacy debate. Says Apple would not shrink its responsibility
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5pm • Apple boss Tim Cook takes the stage and reminds everyone that it's the company's 40th birthday on 1st April.
He also boasts that there are now over one billion Apple devices being used across the globe.
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