The ‘Boobluge’ challenge: The beer and boobs fad that has swept the Internet

A NEW craze involving drinking beer being poured down a woman’s cleavage is sending the internet into overdrive.

By Rachel O'Donoghue

The challenge has been dubbed the “boobluge” because of its similarity to the Luge sledding sport.

In the past week, numerous videos have been uploaded to social media showing gleeful folks gulping beer that has run down women’s bikini-clad breasts.

One compilation on Facebook yesterday has clocked-up impressive 700,000 views and attracted thousands of comments.

The majority of people are unsurprisingly keen to give it a go.

BOOBLUGE: Men and women alike can't seem to get enough of the cleavage drinking challenge

One person wrote: “I’m off to get some beer…”

Another jokingly added: “Looks like a difficult challenge chaps”.

However, one or two were a little disappointed to see so much booze falling to the floor.

One person said: “But they are wasting so much beer”.

CLEAVAGE: Lots of the ladies offering up their boobs have impressive assets