Curvy women with D-K cup boobs strip for lingerie competition

REAL women are set to pose for scantily-clad snaps in a bid to be crowned the 2016 curve queen.

Lingerie company Curvy Kate is on the hunt for a buxom beauty to front their fuller-bust brand.

Entries are now open for the D-K cup underwear firm’s Star in a Bra competition, which hopes to find a real-life role model who is brimming with body confidence.

The Star in a Bra champion will become the new face and body of Curvy Kate by leading their their autumn/winter 2017 campaign, but she’ll also take home a year-long modelling contract with esteemed agency Bridge Models.

Curvy Kate encourages women of all shapes, sizes and ages to enter the annual competition. The only requirement is that you look and feel amazing in your underwear.

Once the hopefuls have been whittled down to 10 finalists, the public will be asked to cast their votes to seal the fate of the next voluptuous star.

Previous winner Lotte Williams said: "Winning the competition meant so much to me.

"I want to help inspire women of all ages to be confident in the skin they're in and to change the way body image is represented in the media.

"Why should we listen to someone telling us what the 'perfect body' is?

"We need to revolutionise the way the world sees 'the perfect woman' and I think Curvy Kate is the brand that will help us get there."

BODY BEAUTIFUL: Busty babes are battling it out to become a lingerie model

The busty brand have never used professional models to represent their lingerie. Instead they hope to pick everyday girls to promote their inclusive message.

Curvy Kate's marketing manager Hannah Isichei said: "As a brand we have never worked with professional models and over the years have built up an army of body-loving, public ambassadors – ready to shake up the notion of the 'norm'.

"It’s an important message and not just for women today but young girls who can be affected by misleading advertising images."

She added: "Each and every one of us is different – it’s about time the images we see day to day complimented this message.

"For us it’s always been about making women feel good, of course we want to see women in Curvy Kate lingerie but more importantly we want them to feel amazing about who they are."

If you think you have what it takes to be the next body positive lingerie model, you have until May 31 to snap two head shots and three body shots and submit them here.