BEYONCÉ debuted her sports/leisure range on Thursday, and it's already causing major drama.
The Formation singer has been teasing her fans with a sports line for what pretty much feels like an eternity.
However, it is finally here – the bad news is that it's already caused way too much drama.
The problem was caused when a sports brand implied that the singer "impersonated" their brand.
Naturally, Beyoncés fan base – known as the Beyhive – were quick to defend the Crazy In Love singer.
In a now deleted tweet, Lululemon joked: "They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own."
Ouch, that's gotta hurt.
One annoyed fan quickly hit back, writing: "@lululemon @GoodGuySly How? You haven't even seen the line yet. It's just simple pieces with 'Ivy Park' so far…"
A second then made a joke with reference to the rumours that Queen Bey's new album is dropping this month: "When you think she's dropping an album but she actually drop kicks lulu lemon."
The result? Well, the Lulelemon deleted their tweet and somewhat apologised.
A fan wrote to them: "@lululemon lolll finally deleted it eh?"
And they replied: "@__beebs Good eye. We heard everyone's feedback and decided to retract the original post.
"We agree, which is why the original post was deleted. We never meant to throw bows as we're major fans of hers."
We think it's pretty safe to say, never mess with Bey.
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