THE UK's top competitive eater achieved the body of his dreams by gorging on junk food.
Adam Moran used to have a protruding beer belly and love handles, but now he’s the proud owner of a ripped physique.
And the 30-year-old credit his muscular form to gorging on 10,000 calorie meals.
The YouTube vlogger who goes by the name BeardMeatsFood online has amassed more than 4,000 followers by taking part in weekly competitive eating challenges.
He said: "I started doing meal challenges when I wanted to get really ripped because it helps you lose weight.
"When you diet for a long period of time your body gets to a point where it won't lose any more weight.
"That's why bodybuilders have 'cheat meals' because it helps their bodies recover with all the protein. It also gives you energy to want to go and train and without it I wouldn't have got the body I wanted."
Adam has shed 1.5st and sliced his body fat from an unhealthy 25% down to just 8%.
He said: ”I haven't actually lost that much weight but I've lost a lot of fat and replaced that with muscle so I've made a big difference to my body.
"I'm a qualified personal trainer so I know that things that I can do and get away with. For instance if you're training you can get away with having a binge once a week and it not affecting you.
"If your maintenance calories are 3,500 and you eat 10,000 in one sitting you have to allow for that.
"When I'm not in a competition I eat healthily and only have one meal a day."
Despite his ripped body, the eating champion hardly ever does cardio.
When he’s preparing for a big competition, he sometimes does 30 minutes of gentle exercise on the cross trainer but otherwise he opts for weights and one meal a day.
He typically eats a 3,500 calorie dish which includes vegetables, 1kg of yoghurt, four Wheatabix, jelly, peanut butter and four pieces of fresh white fish.
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