LEICESTER have flown up the rankings of the most valuable brands in the Premier League due to their title-winning performances and the interest they have generated.
The Foxes’ brand value has grown by more than 11% in the past three months and they now find themselves seventh on the list of the most valuable teams in Europe, according to sports brand analysis site Brandtix.
Claudio Ranieri’s side had 2m fans across social media just two months ago, but that has now grown to 5.6m people.
More than 13% of their new fans in the past week came from the US and Mexico - which could allow the east Midlands club to exploit exciting new sponsorship opportunities in that market.
The Brandtix index measures both on-pitch and off-pitch success to determine which club has the strongest brand.
Performance stats are analysed along with new social media follows and the general sentiment of social media posts about a club.
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