This strange video features an animated vagina, penis, boob, bum and hand who make up the new cast of a sexual consent campaign.
The playful characters act out various scenes where one makes a sexual advance and the other says no. In one, the dancing penis rubs up against the vagina before it says: "Hey."
The schlong backs off and says: “My bad.”
And in a poster to accompany the project, the chirpy vagina declares "Only if my other lips say yes".
The clips which come from a Toronto-based advertising company were made for charity Project Consent amid fears of the rising levels of sexual assault.
Project Consent's slogan for the campaign read: "Consent is simple. If it's not yes, it's no.”
Terry Drummond, from Juniper Park, the advertising company responsible for the videos, said: "The goal of the campaign is to get people to see consent differently.
"It isn’t a messy and complicated issue. Again, it’s simple. If it’s not yes, it’s no. We chose to be more direct.
"We feel it’s very watchable and our point of view on consent won’t be part of the greater conversation if nobody watches the videos."
The campaign also emphasises the idea that consent can be withdrawn at any time due to concerns that rape has become "a global epidemic in which sexual assault is trivialised or belittled."
Project Consent, a non-profit volunteer-based campaign, started in 2014 "to spread a positive dialogue about rape culture".
The campaign footage is part of an attempt to “combat and deconstruct rape culture by raising awareness of the harmful way with which it is regarded in society”.
The international project also wants to tackle the myth that men can't be raped.
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