Monday, 29 February 2016

Battle of the Kylies: It's Jenner V Minogue in trademark war


KYLIE Minogue is in the middle of a branding battle with Kylie Jenner after her team labelled the Keeping Up With The Kardashians star a "secondary reality television personality".
Kylie Minogue and Kylie Jenner
   WAR: Kylie Minogue and Kylie Jenner are clashing over trademark rights
Though they work in different fields – one a veteran pop vixen, the other a selfie-obsessed reality upstart – the pair have been battling for the rights to trademark Kylie for branding opportunities.
The Aussie pop princess has opposed Jenner’s US trademark application for the name Kylie to use for her expanding empire of beauty and clothing collections.
Kylie Minogue Tweets
  KYLIE THE ORIGINAL: Kylie claims there is only one
Minogue, 47, fanned the flames of the conflict after seemingly aiming a tweet at Jenner, sassing: "Hello… My name is Kylie."
Her fans erupted with joy and immediately tried to get the #thereisonlyoneKylie hashtag trending.
Kylie Jenner
    CONTROVERSY: Kylie Jenner posed in a wheelchair for some reason or other
Australian business KDB who represent Minogue claimed that if the US Patent and Trademark Office approved Jenner’s application then it would cause "confusion among consumers between the two Kylies" and "dilute her brand".
And the company threw further shade branding Jenner a "secondary reality television personality" who has received criticism from disability rights groups – after a bizarre wheelchair photo-shoot – and Afro-American communities.
They also slammed her "photographic exhibitionism" on social media.
Ouch.

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