GEMMA Collins is set for a £1million payday after Celebrity Big Brother as Britain’s answer to Kim Kardashian.
STAR: Gemma Collins could be Britain's answer to Kim Kardashian
The Towie loudmouth has become a national talking point thanks to her diva antics.
Her behaviour has helped Channel 5 enjoy a huge ratings boost for this series with recent episodes attracting double the broadcaster’s usual audience.
And we can reveal she is already being lined up to star in her own fly-on-thewall reality show – just like Kim on Keeping Up With The Kardashians.
OUT SOON: When Gemma comes out she will be much more famous
Channel 5 bosses are said to be desperate to secure Gemma for a series due to air later this year in a primetime slot.
And it could make the Romford lass, who was last night up for eviction against Stephanie Davis and Daniella Westbrook, as popular as her idol Kim, 35.
An insider said: “Execs reckon Gemma is the standout star of this series of CBB.
“Everyone has an opinion on her. She isn’t the most popular but she’s the most entertaining.
“Gemma’s years on TOWIE mean she knows how to play up to the camera and make great TV.”
Producers are even lining up Kim’s best friend Jonathan Cheban to appear on the series after he and Gemma hit it off in the reality house before he walked out last month complaining of claustrophobia.
Celeb agent Barry Tomes last night said: “Gemma is likely to make a lot of money, definitely.
“She could easily get £1million by the end of the year.
“She has played the game very well. She knows notoriety pays off.
“If she hits the ground running she’ll do very well.”
He added: “There’s a big market for British reality stars in America and Canada so Gemma could even go global.”
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